Hugo Partners With Imaginary Ones web3 To Launch NFT Collection

- Hugo boss announces a partnership with Imaginary Ones web3 company.
- The NFT will offer a new 360-degree experience of the Metaverse.

Fashion brand Hugo boss announced partnering with Imaginary Ones web3 company to launch its own NFT line, which will offer a new 360-degree experience of the Metaverse. This partnership is a big step for Hugo in the metaverse world. It will be the first NFT collection of Hugo boss and the first experience in the metaverse world. The fashion brand said its entry into Metaverse with a holistic experience is a significant milestone in “refreshing” the brand globally.

The NFT collection will be launched in early November 2022 and will aim to encourage people to connect and own their emotions, whether they’re positive or negative.

Project partner Imaginary Ones commented said:

The collection aims to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.

This collection will be named ‘Embrace Your Emotions’ (EYE) and it will include 1,001 NFTs with 3D animations. The collection will be the first Asia-based NFT project partnered up with a global fashion brand. In the collection, each NFT will include six characters; fear, sadness, joy, love, and anger. These five represent five primary human feelings and a sixth special character will appear to combine all five emotions.

Additionally, the collection will have a charity organization to raise awareness of mental health and well-being. On World Mental Health Day, which is on October 10th, the sixth special character that combines all emotions will be auctioned and all returns of the auction will be donated to Youth Aware of Mental Health (YAM)

HUGO T-shirts

Five hundred T-shirts will be available for sale each containing one of the emotion characters, and a QR code that directs users to a Snapchat Lens that creates a special effect. A list of 1000 investors will be created to give access to the NFT collection while half of the spots on the list will be given to customers who purchase one of the exclusive T-shirts.

The other remaining spots will be distributed amongst investors who hold one of the Imaginary Ones’ genesis NFTs and participants in activities that will start on Imaginary Ones’ Twitter and Discord platforms on Oct. 4.

Holders of the ‘Embrace Your Emotions’ (EYE) NFT will receive a 10% discount valid for ten months on Hugo Boss stores worldwide. All holders will also be able to access Imaginary Ones’ staking ecosystem.

HUGO is excited to announce its collaboration with @Imaginary_Ones! The partnership marks the launch of the brand’s first NFT collection, whose first drop includes 1001 3D animations. Read more on our corporate website: https://t.co/44mlky259I #HUGOxImaginaryOnes pic.twitter.com/KhNa0Y1Tbl

— HUGO BOSS Corporate (@HUGOBOSS) October 4, 2022