Coinbase Highlights XRP’s Institutional Appeal: Why Banks Are Backing Ripple’s Token

  • Coinbase’s recent filing with the CFTC highlights XRP’s strong utility in enabling fast, low-cost cross-border payments, making it attractive to financial institutions.
  • The move toward XRP futures trading signals growing institutional interest and could pave the way for future XRP ETFs.

In a recent development that’s turning heads in the crypto space, Coinbase has highlighted why XRP may be the go-to digital asset for financial institutions. As revealed in a new filing with the U.S. Commodity Futures Trading Commission (CFTC), Coinbase is seeking approval to self-certify the listing of XRP futures on its derivatives platform — a move set to kick off on April 21.

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The filing paints XRP as more than just a token for speculation. According to Coinbase, XRP’s real-world utility within Ripple’s enterprise payment ecosystem is what truly sets it apart. Specifically, the exchange emphasizes the asset’s role as a bridge currency in Ripple’s former On-Demand Liquidity (ODL) service — now rebranded as the Crypto Liquidity solution.

By enabling real-time foreign exchange settlements, XRP helps reduce both the cost and time associated with cross-border transactions. This efficiency, Coinbase argues, makes it particularly attractive to institutional players like payment processors, banks, and remittance providers who are eager to escape the limitations of traditional financial rails.

Crypto analyst JackTheRippler (@RippleXrpie) and other community influencers have called attention to the filing, suggesting it confirms what XRP supporters have long believed: that XRP isn’t just a digital asset, but a key tool in revolutionizing global finance.

Still, not all commentary was uncritical. WrathofKahneman (@WKahneman) pointed out Coinbase’s outdated use of the “ODL” label, noting Ripple officially transitioned away from that branding in 2023. This raised questions about whether Coinbase has insider knowledge or simply leaned on legacy terminology.

Regardless, the filing marks a significant moment for XRP’s future. The potential listing of XRP futures under U.S. regulatory oversight could pave the way for broader institutional involvement — and possibly even the long-anticipated XRP spot ETFs.

With utility, speed, and now regulatory traction on its side, XRP may finally be stepping into the spotlight as a true contender in global finance.