- The Trump family is launching a crypto real estate game inspired by Monopoly, set to debut by the end of April.
- Led by longtime partner Bill Zanker, the project adds to their growing list of blockchain ventures, despite no official licensing from Hasbro.
The Trump family is betting big on blockchain once again, this time with a Monopoly-inspired crypto real estate game set to debut by the end of April. According to sources close to the project, the game will be led by Donald Trump’s long-time business partner, Bill Zanker, and aims to blend real estate gameplay with Web3 technology.
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Modeled loosely after Monopoly Go!, the game will reportedly allow players to move digital tokens around a virtual board to buy, build, and compete in a high-stakes, crypto-powered version of the classic property trading game. While the gameplay concept echoes Hasbro’s iconic board game, the toy giant has denied licensing any of its intellectual property to a Trump-related venture, calling the connection “hearsay.”
The project is just the latest in a growing list of Trump family ventures in the crypto space. From NFTs and memecoins to a Bitcoin mining operation partially owned by Eric Trump and Donald Trump Jr., the former president and his inner circle have increasingly embraced digital assets. DTTM Operations, the entity managing Trump’s trademarks, also filed to expand the Trump brand into virtual goods and NFTs earlier this year.
Zanker, who previously collaborated with Trump on NFT collections featuring the former president as a superhero and cowboy, is once again front and center in this new crypto initiative. Despite controversy and the absence of official licensing from Hasbro, Zanker’s team is pushing forward, hoping to capitalize on the popularity of play-to-earn Web3 gaming.
Though the exact mechanics and blockchain integrations are still under wraps, speculation is rising that Trump-branded tokens—possibly $TRUMP—may be part of the in-game economy.
“It’s something our family believes in,” Eric Trump said recently of their crypto ventures. “It’s something our family speaks about with our heart and soul.”
With a scheduled late-April launch and political momentum building toward the 2024 election season, the Trump family’s crypto Monopoly gamble could make headlines both in and outside the crypto world.
One thing’s for sure: they’re not just playing the game—they’re trying to own the board.
