- VeChain has appointed UFC CEO Dana White to its advisory board, aiming to drive mainstream blockchain adoption through his global influence.
- Partnering with Nobel laureate Sir Konstantin Novoselov, VeChain blends scientific innovation with mass-market appeal to power initiatives like VeBetterDAO.
In a bold move to drive mass adoption of blockchain technology, VeChain has announced UFC CEO and Power Slap founder Dana White as its newest official advisor. The announcement, made on April 14, 2025, signals a strategic shift for VeChain, pairing cutting-edge blockchain innovation with one of sports entertainment’s most influential figures.
White, widely credited for transforming the UFC into a global sports juggernaut with a reach of over 950 million households, brings his signature drive and branding expertise to the VeChain Advisory Board. He joins Nobel Prize-winning physicist Sir Konstantin Novoselov, forming a dynamic duo that blends scientific brilliance with pop-cultural power.
“VeChain is an incredible partner for UFC and Power Slap,” White said. “I’m passionate about technology and innovation, and I’m looking forward to helping elevate their brand to the next level.”
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At the center of this partnership is VeBetterDAO, VeChain’s next-gen decentralized platform that rewards sustainable real-world actions using B3TR tokens. With White’s unique ability to engage fans and disrupt traditional models, VeBetterDAO is primed to reach new audiences through real-world activations—such as in-arena rewards at UFC events or blockchain-powered Power Slap challenges.
VeChain‘s latest initiatives, including VeChain Renaissance—a major 2025 protocol upgrade—further solidify its role as a leader in scalable, sustainable blockchain solutions. This overhaul boosts decentralization, security, and EVM compatibility, preparing the VeChainThor network for broader enterprise and community adoption.
CEO Sunny Lu summed up the significance of the new advisory lineup: “With Konstantin’s scientific genius and Dana’s strategic firepower, we’ve assembled a team that represents the best of both worlds—deep tech and mainstream reach.”
As blockchain continues its evolution from niche tech to global utility, VeChain is betting big on a powerful combination: real-world relevance, scientific credibility, and cultural resonance. And with Dana White in their corner, the fight for mainstream adoption just got a whole lot more interesting.
