- U.S. spot Bitcoin ETFs saw a massive $3.06 billion in inflows this week, marking their first full week of gains in over a month.
- Renewed institutional interest and bullish sentiment are driving Bitcoin’s momentum, with prices holding steady near $94,600.
Coinbase, the leading U.S.-based cryptocurrency exchange, is expanding its horizons once again — this time into the growing world of on-chain social media. The exchange announced it has added ZORA, the newly launched native token of the Zora Network, to its listing roadmap.
Built as a layer-2 solution atop Ethereum (ETH), Zora Network aims to reshape how users interact with online content. According to the project’s official site, Zora is creating a social platform where posts can be easily tokenized, traded, and monetized. Its mission is ambitious: to build an internet that is both valuable and free.
Also read: Bitcoin ETFs Surge with $3B Inflows, Marking First Full Positive Week in Over a Month
“Zora’s Rewards enable creators and developers to earn from trading activity through two distinct reward systems: Trade Rewards and Market Rewards,” the team explains. This system incentivizes both content creation and marketplace participation, potentially opening a new frontier for social media monetization.
The ZORA token debuted on Wednesday and is currently trading at approximately $0.022. Despite a rough initial dip — down about 20% since launch — the asset has shown resilience, climbing over 3% in the past 24 hours. ZORA now ranks as the 606th-largest crypto asset by market capitalization.
While being added to Coinbase’s roadmap doesn’t guarantee an immediate listing, it signals that the exchange is seriously evaluating ZORA for future trading support. Coinbase’s listing roadmap, first introduced in 2022, was designed to boost transparency and limit speculative behavior around new asset announcements.
Coinbase CEO Brian Armstrong has reiterated the platform’s commitment to listing as many legitimate cryptocurrencies as possible, provided they meet the company’s standards for security and compliance. If ZORA passes the vetting process, it could soon be available to millions of traders around the world.
As social media and blockchain technology continue to intertwine, ZORA could represent an exciting step toward a new digital economy — one where posts aren’t just shared, but owned and traded.
