- FIFA is launching its own blockchain on Avalanche to power digital collectibles and future Web3 products, boosting fan engagement worldwide.
- Following the announcement, Avalanche’s AVAX token surged over 10%, reflecting strong market enthusiasm.
Avalanche (AVAX) surged more than 10% following FIFA’s announcement that it will build its own blockchain on the Avalanche network to support digital collectibles and future Web3 products.
FIFA, the global football governing body, is making a bold move into the blockchain space by launching the FIFA Blockchain, a purpose-built platform hosted on Avalanche. This blockchain will serve as the foundation for FIFA’s digital collectibles platform, FIFA Collect, aimed at enhancing fan engagement for over five billion football fans worldwide.
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According to Avalanche’s recent blog post, the new FIFA Blockchain promises to deliver “high throughput, low latency, and full governance control” — crucial features to support FIFA’s ambitious digital strategy. By choosing Avalanche, FIFA aims to create scalable and consistent digital products that can handle massive global demand.
The collaboration with blockchain development firm Modex will help bring the FIFA Collect marketplace to life. While the initial focus is on digital collectibles, FIFA has hinted that the blockchain’s use could expand into other “future business cases,” though details and timelines remain under wraps.
This move comes after FIFA’s president Gianni Infantino openly expressed interest in creating a digital token, dubbed the “FIFA coin,” as part of broader efforts to connect with the global football community through blockchain technology. Infantino’s conversation with former U.S. President Donald Trump at the White House Crypto Summit earlier this year highlighted FIFA’s enthusiasm for integrating blockchain into its ecosystem.
Following the news, AVAX’s price climbed to $24.92, a 10.49% increase, reflecting strong market confidence in Avalanche’s growing influence in the blockchain space.
As the worlds of sports and blockchain increasingly intersect, FIFA’s partnership with Avalanche marks a significant step forward, signaling that blockchain-powered fan engagement and digital collectibles are becoming mainstream in global sports.
With the FIFA Blockchain set to redefine how fans interact with their favorite sport, the next chapters in football’s Web3 journey promise to be exciting — and AVAX holders are already reaping the benefits.